Rosenthal

In 1916, Rosenthal introduced the "Maria" dinnerware service, named after his second wife Maria Franck. It became the best-selling tableware shape in the company's history, with over five million cups and fifteen million plates sold. The company also produced the Sanssouci service, licensed from the Königliche Porzellan-Manufaktur (KPM), based on the rococo originals commissioned by Frederick the Great. Philipp Rosenthal was forced to resign the company presidency in 1934 due to Nazi racial persecution; he died in 1937.

The postwar era brought a creative renaissance under Philipp's son Philip Rosenthal, who returned from exile in 1950. He launched the Rosenthal Studio Line in 1961, transforming the company into a bridge between industrial production and contemporary art. Bauhaus founder Walter Gropius, working with his Boston office The Architects Collaborative, designed both the company's new Selb factory and the TAC 1 tea service (1969), which became one of the most successful porcelain series worldwide. The Studio Line brought collaborations with Bjørn Wiinblad, whose colorful, whimsical designs shaped Rosenthal's aesthetic for five decades; Tapio Wirkkala, who contributed Finnish modernist sensibility; Raymond Loewy; Salvador Dalí; and later Gianni Versace and Donatella Versace.

Since 2009, Rosenthal has been owned by the Italian Sambonet Paderno Industrie group, with headquarters remaining in Selb. On the auction market, Rosenthal porcelain is widely collected across Europe and beyond. Studio Line pieces by Bjørn Wiinblad, including his Magic Flute and Four Seasons series, are particularly sought after. The TAC service by Gropius attracts modernist design collectors. Earlier pieces, especially complete Maria and Sanssouci dinner services and figurines from the early 20th century, appear regularly at auction houses throughout Germany and Scandinavia, including Auctionet and Bukowskis.