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Ti Sento
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Ti Sento Milano is a jewelry brand founded in 2003 and headquartered in Amsterdam, the Netherlands. Built around the premise that sterling silver deserved the same care and craftsmanship as fine gold, the brand set out to apply gold standards to silver jewelry at a price point accessible to a broad audience. The name - meaning 'I feel you' in Italian - signals the emotional and sensory identity the brand has cultivated since its founding.
All Ti Sento pieces are made from 925 sterling silver, finished with rhodium, yellow gold, or rose gold plating to enhance durability and surface quality. The brand draws its aesthetic from Italian fashion traditions, favouring rich colours, intricate stone-setting, and a femininity that moves between understated everyday wear and more expressive statement pieces. Mix-and-match layering is central to the design philosophy, encouraging wearers to build personal combinations from rings, bracelets, earrings, and pendants.
The brand releases two collections annually and distributes through more than 3,000 retail points across 30 countries, with particularly strong presence in the United Kingdom, the Netherlands, and Scandinavia. Its growth in the UK market was recognised with back-to-back wins at the UK Jewellery Awards, where it was named Retail Brand of the Year in both 2010 and 2011.
Ownership of Ti Sento has changed hands over the years - initially held by IBB Amsterdam, the brand was subsequently acquired by Wijkermeer Investments. Throughout these transitions, the core identity of the brand has remained consistent: handcrafted silver jewelry positioned between mass-market fashion accessories and high-end fine jewelry. At Swedish auctions, Ti Sento pieces appear primarily as individual rings, earrings, pendants, and bracelets in sterling silver with faceted stones, sold through houses such as Helsingborgs Auktionskammare and Kaplans Auktioner.