Piaget

Georges-Edouard's son Timothée Piaget expanded the business in the early twentieth century, shifting from movement supplier to maker of complete watches under the Piaget name. The brand was registered as a trademark in 1943, and a new factory was opened in La Côte-aux-Fées in 1945.

The postwar decades defined Piaget's technical identity. In 1957 the manufacture presented Calibre 9P, a hand-wound mechanical movement measuring just 2 mm in height, then among the thinnest in the world. Three years later, in 1960, Piaget released Calibre 12P, a micro-rotor automatic movement at 2.3 mm, again one of the slimmest automatics ever made. Ultra-thin watchmaking became the signature around which the maison built its reputation.

During the 1960s and 1970s, Piaget extended its work into jewellery and unconventional watch forms, producing ring watches, cufflink watches, brooch watches, and coin watches. A collaboration with Salvador Dalí in 1967 produced timepieces and jewellery based on coins bearing Dalí's image. The Polo collection, launched in 1979 by Yves Piaget and driven by Calibre 7P, was at launch the world's thinnest quartz movement. The solid 18-karat gold bracelet watch became a cultural object of the 1980s.

In 1988 Piaget was acquired by the Vendôme Group, later reorganised as Richemont, the Geneva-based luxury conglomerate. Under Richemont, Piaget expanded its jewellery business and in 1990 opened dedicated jewellery workshops. The Possession ring collection launched in the 1990s, built around spinning outer rings and movement as metaphor. A Haute Horlogerie manufacture opened in Plan-les-Ouates near Geneva in 2001. The Altiplano collection, first introduced in 1998 and named after the South American plateau, consolidated the brand's ultra-thin identity in a dedicated line.

On Auctionist, Piaget appears across 32 items spanning watches, bracelets, rings, necklaces, and brooches, with 2 items currently active. Watches make up the largest category with 21 items, followed by bracelets (4) and rings (3). The top recorded sale in our database is 60,000 SEK for an 18-karat gold automatic wristwatch. Piaget items appear at Kaplans Auktioner, Bukowskis Stockholm, Finarte, im Kinsky, and Stockholms Auktionsverk, reflecting the brand's broad presence across Nordic and Central European auction markets.