ArtistSwedish
Per Olsson
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Per Olsson is a Swedish photographer and director whose work occupies the space between commercial fashion photography and fine art. His practice carries an unmistakable edge - a rock 'n' roll sensibility grafted onto technically precise, carefully composed images that draw on the language of luxury and high fashion. The result is a body of work that feels simultaneously polished and subversive.
His editorial output has appeared in publications including Vogue, Vogue Italia, Elle, Plaza, and Cosmopolitan, where his eye for capturing the attitude of strong women and his comfort with provocative subject matter made him a sought-after voice in fashion photography. That instinct for the charged image - the moment just past comfortable, where something real surfaces - runs through both his commercial and fine art output.
Olsson's fine art series translate those instincts into limited-edition pigment prints. Works like 'Marilyn' (2015), 'Vogue Italia' (2014), 'Fastback' (2017), 'FlashBack', and 'Limo After Party' bring the vocabulary of celebrity, car culture, and pop iconography into careful photographic compositions, issued in small editions typically of 7 or 11. In 2023, he collaborated with Kenneth Olausson and Oak Island Gallery on 'F1 Euphoria', a series shot at the Lotus factory in Hethel built around Ronnie Peterson's legendary Lotus 72, fusing motorsport history with his distinctive visual language.
He is represented in the Stockholm market by Oak Island Gallery, which specialises in limited-edition photography at the intersection of music history and contemporary art. His fine art prints are mounted on capa board and issued with individual signatures and edition numbers.
On the Nordic auction market, Olsson's work has appeared exclusively at Bukowskis, Sweden's leading auction house, where all 11 items in the Auctionist database have been sold. Recorded prices have been modest - the highest confirmed sale reached 289 SEK - suggesting his auction presence is still at an early stage, with the secondary market for his fine art editions not yet fully established.